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Designing for Trust & Confidence: How Packaging Shapes User Experience (Hybrid Event)
POSTPONED UNTIL SEPTEMBER DUE TO UNFORESEEN CIRCUMSTANCES
NEW FORUM DATE WILL BE ANNOUNCED OVER THE SUMMER
Purpose of the Forum
This forum explores the emotional and functional impact of packaging and how it builds trust and confidence in both medical and consumer product contexts. Our goal is to help attendees see packaging not as an afterthought, but as a strategic tool that connects brands to users, and products to people, at a deeper level.
This forum appeals to those in the medical device and consumer product sectors including:
· Brand leaders
· Manufacturers both contract and corporate
· Regulatory and compliance professionals
· ID/UX professionals
· Engineers and product managers
The Three Unique Panelists Represent:
Medical Device Packaging
Providing insight into sterility, compliance, and usability that ensure we ground the conversation in safety and regulation, especially in clinical and at-home health contexts. The intent is to help the audience understand what trust looks like in a regulated environment and how great packaging can reduce error, stress, and cost.
Consumer Product Packaging
Providing expertise in consumer packaging design, branded experience, and material presentation, while demonstrating how lessons from consumer products increasingly influence medical device packaging. The intent is to help the audience understand how clarity, emotional response, intuitive interaction, premium perception, and user confidence developed in consumer markets are now shaping expectations for medical device packaging, particularly in at-home healthcare and patient-facing products.
Architect of Packaging Strategy / Program Leadership – Luke Vitas, Stephen Gould
Providing insight into how packaging organizations bring together design, sourcing, manufacturing, compliance, and execution resources to meet the strategic needs of clients across medical device and consumer product industries. The discussion will focus on how confidence is built through strong program leadership, alignment of cross-functional expertise, and reliable delivery against business and user expectations. The intent is to demonstrate how packaging serves as both a technical solution and a strategic business tool that strengthens trust between companies and their customers.
Forum Format
Moderator-led panel with select questions predetermined by the panel and moderator. The objective is to put together an engaging Forum driven by the special skills of each panelist. The Forum is designed to be an interactive, conversational flow without presentations. The questions and answers will be predetermined by the moderator and panelists.
Location
IN-PERSON
Hamilton Brook Smith Reynolds
55 Old Bedford Road, Lincoln, MA 01773
(Easy access, only three miles from 128/95 with plenty of free parking)
ONLINE (Zoom)
Time
5:00-8:00 PM (EDT)
Tickets
In-Person (Includes light meal)
– MDG Boston Members: $15
– Non-Members: $20
Online – $10
REGISTER HERE
Panelists
Luke Vitas
Account Executive, Stephen Gould Corporation
Luke Vitas has been with Stephen Gould for 18 years, spending the last 10 in management at the Tewksbury, MA branch. During his time at Stephen Gould he has been involved in the design, sourcing, manufacturing and logistical processes associated with packaging products. This spans across many industries, with medical being a major focus. Luke has also been a member of MDG Boston since 2024.
Jenn Goff
Chief Commercial Officer, Packaging Compliance Labs
Jenn holds a packaging degree from Michigan State University and has spent over 20 years advancing patient safety through healthcare innovation. She began her career at Edwards Lifesciences and later held leadership roles at Stryker and Oliver Healthcare Packaging, where she drove global product strategy. Jenn is also a founding member of thePACKout and a recipient of the 2022 MSU Packaging Alumni Association Paul Schmidt Service Award. As Chief Commercial Officer at Packaging Compliance Labs (PCL), Jenn leads the company’s sales, marketing, and innovation strategy. Her technical expertise and strategic leadership are key to expanding PCL’s impact in the healthcare market, continuing her commitment to advancing patient safety and delivering innovative solutions.
Anthony T. Iacavone Jr.
Industrial Designer/ Engineer and Creative Director at Stephen Gould Corp
Anthony T. Iacavone Jr. is an accomplished Industrial Designer specializing in packaging design, retail merchandising, graphic design and product development. With a strong foundation in design strategy and manufacturing processes, Anthony blends creativity with technical precision to develop packaging solutions that are functional, sustainable, and visually an extension of the brand.
Throughout his career, Anthony has led projects from concept through production, partnering closely with cross functional teams including marketing, engineering, sustainability, and vendor partners. His expertise spans consumer packaged goods, medical, retail, luxury, and protective categories, with deep experience in materials, print, and manufacturing processes. He consistently delivers packaging that enhances shelf impact, improves usability, and strengthens product storytelling.
Darrell Wong
Counsel, Hamilton Brook Smith Reynolds
For over 30 years, Darrell has devoted his practice to patent preparation and prosecution, design patents, patent-related opinions, counseling and licensing agreements. His patent practice is focused on assisting clients in a variety of mechanical fields including machinery, medical devices, electro-mechanical devices, robotic devices, alternative energy power generation, energy conservation, water handling technologies, and optical systems. Darrell works with clients who are start-ups, universities and large corporations.