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Top 5 Ways to Achieve Your Business Goals When Designing and Developing a GUI

October 14, 2021 @ 4:00 pm - 5:00 pm EDT



Business outcomes are driven by user engagement, product adoption and/or patient adherence to therapy. These metrics drive increased sales based on a great user or patient experience. GUI’s are the most likely area where there can be major misalignment for business goals: Marketability, Usability/Safety, Technology Feasibility. 

Achieving these success metrics is a team sport and requires a diverse set of stakeholders who agree on a strategy and are following an integrated process. Alex Therrien, Director of User Centered Design and Jim Turner, Director of Software Development of Sunrise Labs are hosting this webinar to share many of their best practices for achieving a smooth launch by having all team members aligned on building great user experiences for medical devices within a regulated industry.


Alex Therrien

Director, User Centered Design Sunrise Labs

Alex has over 20 years of experience applying user centered design methods in both consulting and corporate environments. He has led industrial design, interaction design, and human factors engineering programs to develop medical devices for home dialysis, connected drug delivery, digital health/mobile medical apps, and surgical procedures.

Jim Turner

Director, Software Engineering Sunrise Labs

Jim has over 30 years of experience in software development, predominantly in developing solutions for medical devices and telecommunications. Jim’s experience includes leading technical teams creating handheld medical devices, and in software quality assurance, validation and verification.

The Zoom link for the Forum will be sent to all registrants prior to the event.


October 14, 2021
4:00 pm - 5:00 pm EDT
Event Category:




MDG Boston