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Go-To-Market Strategies for Start-up Success: Beyond Regulatory and Reimbursement Milestones

May 24 @ 11:30 am - 1:30 pm EDT



Successful exits for medtech startups have never been tougher to achieve.

  • Cost: $31 million and $94 million on average to get to market via 510(k) and PMA routes, respectively.
  • Time: 2/3 of medtech startup acquisitions occur post-commercialization.
  • Challenge: 75% of first VP Sales turn over between 16 and 24 months.

Strategics and investors seek evidence of market adoption despite rising commercial headwinds.

  • Many hard-to-reach stakeholders create a complex buying process.
  • Hospitals are struggling financially.
  • Labor and staffing challenges are overwhelming.

Learn why market forces demand a more sophisticated and earlier approach to commercialization and go-to-market planning.

Mike Lee
VP of Strategy & New Business Development, (Retired)

Netalie Nadivi
Venture Capitalist

Jim Surek
Commercial Consultant, SAV²R Group

Mike Moore
Executive Recruiter, MJ Moore & Associates

MODERATOR: Tom Patzelt
Commercial Consultant, Patzelt Marketing

Agenda and Date
May 24 11:30am – 1:30pm EDT (ONLINE EVENT)
• 11:30 – 12:00 General Networking
• 12:00 – 1:00 Panelist Forum
• 1:00 – 1:30 Meet the speakers and more networking


Zoom links will be provided for all registered attendees prior to the event.


May 24
11:30 am - 1:30 pm EDT
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MDG Boston